The Zika virus (ZIKV) epidemics, declared by WHO as a global public health emergency in 2016, captured an unprecedented attention of the general public as it is was spreading from Africa to Asia, European countries and Continental USA, mostly by the bite of an infected Aedes species mosquito but also through pregnancy and sexual intercource. The rapid dissemination of information and occasionally misinformation thought the internet and social media, created opportunities for knowledge but also fear and frustration. As in many other countries, there was an increased concern in India and especially among young couples and pregnant women. The challenge to provide awareness in a quick, cost effective, valid way soon emerged. Infographics has been recognized as an innovative tool to approach the audience who searches the Internet regarding public health issues. We prepared Infographics on Zika virus disease (ZIKV) tailored to the language, readability level and culture of local people. Based on this experience, we review the use of Inforgaphics in ZIKV, highlighting the opportunity to make a real impact by using them but also the need for better research tools in evaluating the effectiveness of both electronic and printed version of public health-related infographics, especially in low source settings.
Kadri SM, Saleem-ur-Rehman, Kausar Rehana and Irini Gergianaki